Monthly Archives: June 2017

Fashion Cocktail of Tradition & Technology

Fashion retailing is a complex business with growing competition among the retailers. Augmentation of trends has revolutionized the retail business; amicable to all that fashion is an integral part of the retail industry as well as brands. Fashion retailers today, are more concerned, with technology as their new sales mantra. Brands and retailers focus on new and attention grabbing techniques to allure the customers. The latest progress in the retail field is the application of various technological processes to attract, convince and sell to the customers.

Digital Fashion Magazines:

Gone are the times, when one flips through the pages of a fashion magazine to get a glimpse of the latest trends and styles. The novel digital market offers the fashion savvy shoppers with all the perks of print media, along with the nearness and information of the current days technological advancements. Discounted apparels and other fashion accessories can be found online proving a distinguished successful market for fashion clothing and other accessories. This makes shopping, an easier task with astute styles of apparels ready and available for buying.

3D Body Scanning Application in Apparel Making:

3D Body scanning technology produces a 3D model through scanning. An individual stands in the scanners view, while it captures his body image and produces 3D images within seconds. The scanner uses a series of light sensors to produce a 3D image. Images are captured in 360 degrees within a short period of time along with body measurements and human body surface. This data is then forwarded to the manufacturer who uses his creativeness and creates the garment in a very short time with the exact measurements that matches the consumer.
This technology provides real time information to the apparel industry, wherein clothes will be manufactured with attached labels mentioning the bust, waist, and hip sizes thereby guiding the consumers to select a garment with perfect fittings.

Virtual Try-on Solutions:

This process provides the customer with a virtual image of how he or she will look in a particular garment. General information about the consumer like, small waist, narrow shoulders, long hair etc is entered in the computer. The software in the computer develops an image of the consumer based on these descriptions and displays it on the screen.

The consumer can make modifications on the displayed virtual image so as to match it with himself. The computer then displays various types of garments on the screen. The consumer chooses different types of clothing and tries them on his virtual image available on the computer screen.

The computer applies this clothing image on the virtual image of the consumer created and displays the picture on the screen. The image is also rotated in 360 degrees so that the consumer can get a perfect idea of the fitting. The computer highlights areas of good and bad fit, and guides the consumer to select the most appropriate apparel.

Mobile Point of Sale (POS):

Point of Sale (POS) is a location where customers pay and buy the goods. Generally during peak sales period, there would a long queue of customers waiting for their turn to pay the bill. Sales counters are of fixed size, and hence support limited number of customers forcing them to endure long lines.
Mobile POS stations are being set up with handheld computers, printers, and scanners with credit card readers. Salesmen with these mobile POS terminals can be positioned in small tables, accelerating the buying process. Merchandise is scanned with a barcode scanner and a ticket is printed with prices and a master barcode on it. When the customer reaches the checkout counter, the ticket is scanned, and cash is collected, thus completing the transaction without the checkout clerk needing the process each item individually.

RFID in Apparel Retailing:

During the peak seasons of sales, manual process break down. Staff members become besieged, and cannot be replenished. RFID enables the retailers to confirm the items that need to be refilled, and makes sure that the apparels are available on the store racks when customers want to buy them.

Retailers today are making optimum utilization of the internet and leveraging its social benefits. Though their techno savoir-faire is utilized in novel methods, shoppers will be motivated to buy only according to their requirements. Hence it is also important for the retailers to keep abreast of the customer psychology knowing their current choices and preferences to as to retain their customers in the years to come.

Trend Fashion Military

Military fashion the sign that fashionistas are all set to don social armor. Fashion outfits in khaki, green, and olive commands the seasons attention with patterns reflecting the military uniform.

Fashion is like a wave trying to catch something on the sand. It keeps evolving, morphing, and shifting constantly into something new; every time.

Military trend was initially popularized during the 60s, only as a protest to the Vietnam War. Later the craze spread rapidly as a mode of fashion; with the hippies taking all its credit. Trench coats, berets, and jackets have enjoyed seasons of popularity in the past, and camouflage was a hot favorite; especially for teenagers. Now, the military trend has made a come back. This trend is seen in various formal dresses. Trends of military fashion for 2010 are mostly inspired by the military uniforms of the 20th century.

Basic shades for this trend are brown and green. Grey and green are the hues that dominate the scene with other shades of blue and black. Napoleon styled jackets with high stand collars, hussar influenced garments with a gold border, and admiral coats with an air of command in it; military craze makes its unique fashion statement. Army green is seen in cropped shearling collared coats and loose fitting cargo pants.

Women generally do not prefer a boxy look or the hard military look as in mens style. Buckles, snaps, and fringes are included in their apparel. Luxurious and feminine military type leather jackets for women are available in soft leather with patches. This offers both warmth and luxury, and includes a beautiful plaid design inside.

Military Fashion is for men too!

This military craze is not just womens stuff. Its for men too! Military outfits make the smartest buys for the season, and they never go out of style. A military cargo pant made from cotton slub twill gives a vintage feel, making an integral part of a mens wardrobe.

The cargo offers a perfect formal look, and when off-duty, can also be paired with layers of long-sleeve crew neck tees, and rugged extras. A mock neck cardigan is a bang on this trend when paired with a thin sweater underneath and a blazer top. Keeping everything in a single hue is a of-the-moment way to reinforce the military fashion trend.

Military fashion is one of the fastest growing segments of the apparel market. Retailers who ignore this trend are likely to lose an important part of their profits. Brands such as Louis Vuitton, Miu Miu, Dior, Celine, Burberry Prorsum, Gap, and Miguel Adrover are geared up to make the optimum utilization of this trend. Dolce and Gabbana highlights the Napoleonic trends with jackets with high stand collars. Military influenced gold bordered garments by Ralph Lauren are seen on store racks. Jackets with heavy embellishments paired with the right choice of jeans add a touch of glamour to the wearer.

It is the nature of any trend to burn out during the span of time, but military fashion is not going anywhere. It keeps coming back little changes to go with the trends of time. This fashion refuses to bow out, and keeps evolving into novel variations.

Design Development Process in Fashion Products

The development and formulation of a design requires rigorous involvement and in most of the cases follows some or the other process. The process involved should be a course of action that would make reaching the goal very much easier and simpler. Design can be defined to conceive the idea for some artifact or system and/or to express the idea in a form. It would also mean reaching the goals within constraints. Here, the goals consist of the purpose like who is the design for? What is the use of the design etc. The constraints on the other hand are the materials and the platforms to be used. Overall it is a very challenging job to create a design that is aesthetic, creative and innovative at the same time.

If the designer is gifted with artistic talent and creativity then obviously the outcome is highly enhanced. Every individual has his own methodology for approaching the problem but even then a designer or a group of designers develop a specific format which assist them in making their task much simpler. This method can then be worked upon in order to develop and improve it for the best of purposes. Irrespective of the stages in the design process there are certain factors which have to be dealt with before starting the works. Some of these may be:

  • Identify the target market – The market that a firm is catering to is segregated on the basis of gender, age, social and economic segment. Here the market is a group of people or the consumers. Each market segment is going to have different requirements and expectations from a design and all of these have to be satisfied by the designer, in order to make it a success.
  • Maintaining an Identity for the brand – Every company has a specific look and caters to a particular clientele. The price ranges are also fixed since generally they cater to a specific target market. All this has to remain more or less constant so that the company has a proper brand identity.

THE DESIGN PROCESS IN A NUTSHELL AND A VERY BASIC FORM MAY CONSTITUTE OF THE FOLLOWING STAGES. THESE STAGES MAY OVERLAP OR MAY BE TREATED AS SEPARATE UNITS. THE DESIGNER ONLY HAS THE PREROGATIVE FOR DECIDING ON THESE MATTERS.

FOR STARTERS THESE STAGES CAN BE SUMMARIZED AS:

RESEARCH & ANALYSIS

Before getting to know the problem and understanding the task, if one simply jumps into it, the only outcome is going to be a disaster. We will not have to look far before we come at a dead end. Proper research and planning is very important before starting a project, however big or small it may seem. The question that might arise here is that how much time should be devoted to this particular stage and the answer to that would be, in a proportional manner. This proportion has to be maintained keeping in mind the various segments that we come across during designing. For example in case of apparel or fashion oriented products research could comprise of an adequate study of the current fashion trends and forecast. Fashion forecast may be customized according to the clients requirement or could be even accessed through existing ones in the market.

The concept is the most important part of the design process. It is the point from where the ideas are going to start and the basic shape of the design would be conceptualized. The ideas might spring upon a designer at any moment of time. The important thing to keep in mind is that the idea or concept should gel with the market. Any discordance at this stage might put question marks later on. This stage would also require the designer to work upon the mood board, theme board, color palette, trends and the entire outline of the collection.

Form

This is the stage where the actual work on the design starts. The physical structure, shape etc is determined and prototypes are created. The ideas and concepts decided and discussed earlier take form and shape. Thus for the first time we can see how the product is going to look like. The consumers see only the product but the success of the product and the design depends on careful and sincere planning, research and proper production decisions. In case of the fashion industry this is the stage where sampling of the designs is initiated.

Checks and Tests

The Form of the design that is almost ready will never be successful unless we perform various tests which can also be called as quality inspections at various stages of production. The quality checks examine the design from various angles like aesthetics, performance, durability, strength, functionality etc. Only a design that passes these tests and checks will be sent for the final examination; that conducted by the customer or the consumer.

Thus design and designing both comprise of an ideal blend of art, aesthetics, creativity, strategic project management, good research, wonderful analysis and mind blowing execution. After this the designs success is handed over to the retail professionals who pour in their competencies of smart visual merchandising, excellent selling skills, and brilliant advertising and promotions.

 

Timeless High Fashion Trends

The world of fashion changes every day and often it is necessary to get rid of the old to make room for the new. Many influential factors influence changes in trends and its a rare instance, especially in high fashion, when a trend can and does last forever. Timeless trends that will always be relevant in high fashion are equivalent to term diamonds in the rough.

True red comes in many not so trendy forms, but it will be a staple in high end fashion until the end of time. Why red? Its the Marilyn Monroe of colors and considered a power color with a strong sexual influence for passion. Lets look at the facts: its the color of fire, the common rose, hearts, passion, love as well as embodying many more other symbolic meanings. In China, it symbolizes beauty and celebration and it is the color brides most commonly wear on their wedding day. Did I mention that its one of the top colors chosen by men? Its true Venus will always be rising in the high fashion world.

While on the subject of power, lets add the well tailored pant suit. There are uncountable variations by numerous high fashion designers but there is one perfect fit for every woman. A good tailor is needed but not necessarily required. Women are powerful and a high end pant suit can be worn for almost any occasion with the right decorated accessories to accent. Try utilizing this trend if there is a powerful message that needs to be conveyed.

A staple piece of jewelry in high end fashion is the right hoop earrings. This accessory will never go out of style. Whether you like silver, gold, big or small, find the perfect pair that fits you. Getting a few variations is a must. Jackie O, god rest her stylish soul, received millions of dollars in diamonds and jewels from prestigious places and people, but her favorite were a pair of petite double hooped dangle earrings that she got for less than $100 and wore most of the time. She was photographed wearing them on numerous occasions. Its simply impossible to settle for just any hoop earring and there are many styles to choose from so its important to take precious time to find the perfect pair. When you do, youll be soul mates. As for me, Im going to be buried in mine.

The Clutch Purse is the queen bee of handbags. Which is very suitable considering the style was introduced to high society fashion during the Victorian Era. The fashion world had decided that the clutch was no longer in style and it diminished for decades until WWII. This was due to the shortages in materials and rationing. Since the clutch required fewer materials, it re-emerged in the fashion world. Theyre dainty and they add a feminine touch to any style for any occasion.

Thomas Burberry was the founder and creator of the first trench coat. They were designed specifically for the British Army and when the soldiers came home, they continued to wear them on the streets making them the pillar of street fashion for men. Epaulets and other accents were added and the trench coat was reborn and continued to transform for both genders. Today, almost every high end fashion designer makes a variation. This piece may be the most timeless style for both men and women today.

New ideas and new trends in fashion are an exciting expectation to look forward to. Its possible that innovative ideas can transform ones world, for the good or the bad. Since the past is all we know, that is all we can reference. But there is one thing for sure and its these high fashion trends will be around forever, unless we become machines and robots. It could happen but it sure does give a whole new meaning to the word attachment.